P2

In this P2 I am going to give a clear explanation on how my two business use internet marketing.

 

The internet marketing between Bol.com and Zalando is not that different.

The intern marketing is very important now and days because everyone in the world can access the internet. It has become an important expect of the our lives. This is why the internet is a good way to do marketing on.

It first starts with a good website both Zalando as Bol.com need a good and stable website, they need to have a good lay-out and everything needs to be clear. But not only their websites but also the advertisement needs to be clear and in the same lay-out.

They also do advertisement by social media, the most famous are Facebook, Hyves and Twitter. This is a method that both companies use. Both have a fan site and people that know the business can be ‘friends’ with the companies or the can like them. By this the company can place advertisement on the accounts of the visitors. The same is for Twitter only then the visitors can follow the companies. This is for interested people a way to keep up with the companies. With this social media the companies can show who they are, what they do and about their products. Both also use cookies, these are programs that registers the searches that people do of the websites with the same products.

 

Both websites are internet shops and they need to make sure that customer can order online from the business by the website. On the website you can see all the products that they offer for example for Zalando you will see: sport ware, children shoes, children clothes and so on. For Bol.com it is the same but then with: Dutch books, English books, CDs and so on.