every customer counts part 2

Terminology 

increased barging power,

because of the internet marketing there is more barging power than there was before. There are more abilities in making advertisement through the internet. This is for both companies Zalando and Bol.com, they get more known and when they improve their website it gets more recommended. Customers can be influenced by advertisement in these ways. Because the internet is very wide you will not be the only business selling the products a customer is looking for. Advertisement is very important because a customer might like the advertisement and choose for you business.

availability of more comprehensive and up to date product information,

By internet marketing there is more availability of more comprehensive and up-to-date product information. Customer can go on the internet and through internet marketing they find updates of a product this can be for example on Facebook or Hyves.

opportunities to compare and select providers,

The internet is big and has a lot of advertisement in it, for a internet business it is important that you advertisement attracts the customers. There are different kinds of internet marketing for example: Pop-ups, advertisement, and others for different providers. For the people surfing on the web it is easy, they chose the one they like. To get them to chose you, you will have chose the advertisement that fits you and is the best for your business.  

greater supply  convenience through availability of responsive transaction facilities eg airline ticketing,

By internet marketing you indeed have a greater supply convenience through availability of responsive transaction facilities. Both companies Bol.com and Zalando sell their products on the internet, you can buy them from the website. Both businesses also have online payment: Ideal, PayPal. These payments work for these kinds of companies.

opportunities for lower cost by dynamic pricing eg internet auctions,

Internet marketing offers a lot of opportunities for customer. Sometimes there is a price to win on websites if you answer a question right. Bol.com did this once. There are also other ways to do this. For Bol.com it will be that there is a sale because that month they will offer the CDs with discount. They do that so that the customers know what Bol.com offers. Zalando also does this with shoes that are from this season that they will offer a free heat because of the snow. With this the customer can choose and see for them self’s what they want to have and what the businesses offer them.

                                            

immediate online sales and customer service without traveling or unsatisfied sales experiences, availability of digital complaints services

By Zalando and Bol.com there is a complaint service, this complaint service is online because this is the kind of business they have. Mostly the customers have a question or complaint when they are on the site, this makes it easier for them to ask or complaint about something.

no sales pressure,

Because buying on the internet has no employee asking you questions, it takes of the pressure. You can also go on the website whenever you want and you don’t have to think about the opening times. There is no one to try to sell you something. This is a benefit of internet marketing because this is more relaxing for the customer. They can do what they want whenever they want.

opportunities to pool customers experiences,

Both Zalando and Bol.com offer their customers the chance to give their opinion about the products and the way the businesses describe them. This is a good way for the businesses to improve them self’s.

easier to cancel as it is not a person-to-person issue,

By the use of internet marketing, so the website from Bol.com and Zalando it’s easier to get in contact with a manager because you can just e-mail them. The customer also has profit of this because they can cancel their order online instead of face-to-face contact there will be no problems because this is also by the internet.

more leisure time

For the business and the customers there is more leisure time, because they don’t need to be at the same time at the same place because everything goes by the internet. If the customer places a order the order will be prepared. The customer can take their time in watching what the business offers because it is online and it’s 24/7.

flexibility.

 Bol.com and Zalando are very flexible because they are internet businesses, this is good for the customers but also for the business itself. The customers can look at the products on the website. Because of the internet Bol.com and Zalando exist and these companies use the internet for their business.