P1 Zalando

Zalando is an internet company founded in 2010 in East Germany. The company offer their visitors on their website accessories, shoes, clothes, sport clothes and sport equipments. Because Zalando is an online store they are cheaper, because they are an online store the customer needs to pay delivery charges. Zalando also sells different brands, some brands are expensive and some are cheaper. 

The products of Zalando can be bought by everyone. Zalando is founded by the German media, they have no shop in which customers can see the products and try them on. 

Zalando informs people that are interested about products, they do this because they hope that they can sell them products. Zalando uses customer relationship management systems to get to know the customers details and it helps them understand the customer demographic buying patterns. Zalando analyses when customers buy something and when so they can target promotions at the particular market segments. 

The people that work for Zalando are the employees and their job is to give the customers good service on the phone, to be friendly when they have a question or when they want help because something is not going as they want. If the service given by the employees is good the customer will come back if they need something there is also a chance that the customer will tell others about their experience with Zalando. 

Zalando is an online shop they have an online shopping system they do not have a shop where customers can go to and see the products and try them on. The visitor has to do everything by them self’s. There is no pushy employee that helps them decide what to buy they have to make themselves to by the product. Of course when the product is not what the customer had in mind they can send it back and they get their money back. 

A customized website is Zalando’s way of using relationship marketing, they use feedback and preferences techniques for example ‘contact us ‘. They also offer a special personal designer. Market penetration:  Zalando tries to sell their product to the same target group they do: advertisement to encourage more people in the existing market to chose their company, launch price or other special promotional offers to increase activities of sales. 

Product development: Zalando always sells the newest products because they do that they can get new customers for these products. For a business to stay competitive new product development is very important for them. Market development: Zalando has new product but the existing customers can also buy these so they are also sold to the existing customers. Diversification: As I said before Bol.com is also a space where users can sell their product to customers. In this way Bol.com sells second handed products to new customers. Zalando uses 

SMART objectives:

Specific- Zalando wants to get more customer.

Measurable- It is measurable otherwise they will be in loss.

Achievable-  This is achievable when Zalando gets more clients and markets.

Realistic- This is realistic because it is normal for a company to want this.

Time-related- This will take a couple of months.

The people of The Netherlands and Belgium are the demographical of Zalando. Zalando is not only for customers but also for businesses, they can also buy products at Zalando. The clients of Zalando are from high-class families and middle-class families. 

Zalando is for the customers that don’t have the time to go to a store and buy the products they need but also for the people that don’t like to go to stores and buy products. 

Bol.com uses the TV and internet (for example cookies) to attract customers. Zalando is a B2C company they sell from their warehouse to the customers. 

There is no middle man for example a retailer. Zalando is also a C2C company because they first buy the products form companies and then sell them to their own clients. But Zalando has an advantage when they buy products it directly comes from the fabric and not from a wholesaler or retailer,  there is no middleman in between. 

Zalando uses push and pull as strategy because they know for example what the customer wants the customer wants the products as soon as possible and cheap, the customer knows what Zalando can offer then. 

Zalando also has a sort of communication with the companies they buy their products they have it by certified guarantees, money back offers.