every customer counts part 2

Terminology 

increased barging power,

because of the internet marketing there is more barging power than there was before. There are more abilities in making advertisement through the internet. This is for both companies Zalando and Bol.com, they get more known and when they improve their website it gets more recommended. Customers can be influenced by advertisement in these ways. Because the internet is very wide you will not be the only business selling the products a customer is looking for. Advertisement is very important because a customer might like the advertisement and choose for you business.

availability of more comprehensive and up to date product information,

By internet marketing there is more availability of more comprehensive and up-to-date product information. Customer can go on the internet and through internet marketing they find updates of a product this can be for example on Facebook or Hyves.

opportunities to compare and select providers,

The internet is big and has a lot of advertisement in it, for a internet business it is important that you advertisement attracts the customers. There are different kinds of internet marketing for example: Pop-ups, advertisement, and others for different providers. For the people surfing on the web it is easy, they chose the one they like. To get them to chose you, you will have chose the advertisement that fits you and is the best for your business.  

greater supply  convenience through availability of responsive transaction facilities eg airline ticketing,

By internet marketing you indeed have a greater supply convenience through availability of responsive transaction facilities. Both companies Bol.com and Zalando sell their products on the internet, you can buy them from the website. Both businesses also have online payment: Ideal, PayPal. These payments work for these kinds of companies.

opportunities for lower cost by dynamic pricing eg internet auctions,

Internet marketing offers a lot of opportunities for customer. Sometimes there is a price to win on websites if you answer a question right. Bol.com did this once. There are also other ways to do this. For Bol.com it will be that there is a sale because that month they will offer the CDs with discount. They do that so that the customers know what Bol.com offers. Zalando also does this with shoes that are from this season that they will offer a free heat because of the snow. With this the customer can choose and see for them self’s what they want to have and what the businesses offer them.

                                            

immediate online sales and customer service without traveling or unsatisfied sales experiences, availability of digital complaints services

By Zalando and Bol.com there is a complaint service, this complaint service is online because this is the kind of business they have. Mostly the customers have a question or complaint when they are on the site, this makes it easier for them to ask or complaint about something.

no sales pressure,

Because buying on the internet has no employee asking you questions, it takes of the pressure. You can also go on the website whenever you want and you don’t have to think about the opening times. There is no one to try to sell you something. This is a benefit of internet marketing because this is more relaxing for the customer. They can do what they want whenever they want.

opportunities to pool customers experiences,

Both Zalando and Bol.com offer their customers the chance to give their opinion about the products and the way the businesses describe them. This is a good way for the businesses to improve them self’s.

easier to cancel as it is not a person-to-person issue,

By the use of internet marketing, so the website from Bol.com and Zalando it’s easier to get in contact with a manager because you can just e-mail them. The customer also has profit of this because they can cancel their order online instead of face-to-face contact there will be no problems because this is also by the internet.

more leisure time

For the business and the customers there is more leisure time, because they don’t need to be at the same time at the same place because everything goes by the internet. If the customer places a order the order will be prepared. The customer can take their time in watching what the business offers because it is online and it’s 24/7.

flexibility.

 Bol.com and Zalando are very flexible because they are internet businesses, this is good for the customers but also for the business itself. The customers can look at the products on the website. Because of the internet Bol.com and Zalando exist and these companies use the internet for their business.   

Every customer counts part 1

The internet marketing is very important nowadays. There are different benefits fir the business by using internet marketing you can think about the following topics:

increased barging power, availability of more comprehensive and up to date product information, opportunities to compare and select providers, greater supply  convenience through availability of responsive transaction facilities eg airline ticketing, opportunities for lower cost by dynamic pricing eg internet auctions, immediate online sales and customer service without traveling or unsatisfied sales experiences, no sales pressure, opportunities to pool customers experiences, easier to cancel as it is not a person-to-person issue, more leisure time and at last flexibility. 

These topics are very important in a business, it shows the benefits of internet marketing in a business. 

P2

In this P2 I am going to give a clear explanation on how my two business use internet marketing.

 

The internet marketing between Bol.com and Zalando is not that different.

The intern marketing is very important now and days because everyone in the world can access the internet. It has become an important expect of the our lives. This is why the internet is a good way to do marketing on.

It first starts with a good website both Zalando as Bol.com need a good and stable website, they need to have a good lay-out and everything needs to be clear. But not only their websites but also the advertisement needs to be clear and in the same lay-out.

They also do advertisement by social media, the most famous are Facebook, Hyves and Twitter. This is a method that both companies use. Both have a fan site and people that know the business can be ‘friends’ with the companies or the can like them. By this the company can place advertisement on the accounts of the visitors. The same is for Twitter only then the visitors can follow the companies. This is for interested people a way to keep up with the companies. With this social media the companies can show who they are, what they do and about their products. Both also use cookies, these are programs that registers the searches that people do of the websites with the same products.

 

Both websites are internet shops and they need to make sure that customer can order online from the business by the website. On the website you can see all the products that they offer for example for Zalando you will see: sport ware, children shoes, children clothes and so on. For Bol.com it is the same but then with: Dutch books, English books, CDs and so on.  

P1 Zalando

Zalando is an internet company founded in 2010 in East Germany. The company offer their visitors on their website accessories, shoes, clothes, sport clothes and sport equipments. Because Zalando is an online store they are cheaper, because they are an online store the customer needs to pay delivery charges. Zalando also sells different brands, some brands are expensive and some are cheaper. 

The products of Zalando can be bought by everyone. Zalando is founded by the German media, they have no shop in which customers can see the products and try them on. 

Zalando informs people that are interested about products, they do this because they hope that they can sell them products. Zalando uses customer relationship management systems to get to know the customers details and it helps them understand the customer demographic buying patterns. Zalando analyses when customers buy something and when so they can target promotions at the particular market segments. 

The people that work for Zalando are the employees and their job is to give the customers good service on the phone, to be friendly when they have a question or when they want help because something is not going as they want. If the service given by the employees is good the customer will come back if they need something there is also a chance that the customer will tell others about their experience with Zalando. 

Zalando is an online shop they have an online shopping system they do not have a shop where customers can go to and see the products and try them on. The visitor has to do everything by them self’s. There is no pushy employee that helps them decide what to buy they have to make themselves to by the product. Of course when the product is not what the customer had in mind they can send it back and they get their money back. 

A customized website is Zalando’s way of using relationship marketing, they use feedback and preferences techniques for example ‘contact us ‘. They also offer a special personal designer. Market penetration:  Zalando tries to sell their product to the same target group they do: advertisement to encourage more people in the existing market to chose their company, launch price or other special promotional offers to increase activities of sales. 

Product development: Zalando always sells the newest products because they do that they can get new customers for these products. For a business to stay competitive new product development is very important for them. Market development: Zalando has new product but the existing customers can also buy these so they are also sold to the existing customers. Diversification: As I said before Bol.com is also a space where users can sell their product to customers. In this way Bol.com sells second handed products to new customers. Zalando uses 

SMART objectives:

Specific- Zalando wants to get more customer.

Measurable- It is measurable otherwise they will be in loss.

Achievable-  This is achievable when Zalando gets more clients and markets.

Realistic- This is realistic because it is normal for a company to want this.

Time-related- This will take a couple of months.

The people of The Netherlands and Belgium are the demographical of Zalando. Zalando is not only for customers but also for businesses, they can also buy products at Zalando. The clients of Zalando are from high-class families and middle-class families. 

Zalando is for the customers that don’t have the time to go to a store and buy the products they need but also for the people that don’t like to go to stores and buy products. 

Bol.com uses the TV and internet (for example cookies) to attract customers. Zalando is a B2C company they sell from their warehouse to the customers. 

There is no middle man for example a retailer. Zalando is also a C2C company because they first buy the products form companies and then sell them to their own clients. But Zalando has an advantage when they buy products it directly comes from the fabric and not from a wholesaler or retailer,  there is no middleman in between. 

Zalando uses push and pull as strategy because they know for example what the customer wants the customer wants the products as soon as possible and cheap, the customer knows what Zalando can offer then. 

Zalando also has a sort of communication with the companies they buy their products they have it by certified guarantees, money back offers.

P1 Bol.com

Bol.com is founded in 1999 by the German media group as an internet company. They focused on selling CDs and Books, now and days they sell more different things than before. 

They now offer their customers (visitors) on their website: International books (Spanish, German, Turkish, English and French), Dutch books digital books, LPs, Blue-ray, CDs, DVDs, toys, games, Computers (tablets, notebooks, software, desktops, accessories), electronics (DVD players, navigation, e-readers, television, telephony’s), personal care appliances, appliances, kitchen appliances. 

The website is also used by registered users where they can sell their products and people can buy it from them (it is second handed then). 

Bol.com first focused on only selling books and CDs but now and days they are selling more things. Because Bol.com is an internet company the prices are lower because the products directly go to the customer. The customer does have to pay for the delivery (sometimes when you spend more than 70 euro’s you get free delivery). The product that Bol.com sells have different prices so you can chose yourself how expensive you want to make it (products with famous brands are often expensive). Everyone can buy the products. 

Bol.com has no shop in which the customer can visit or where they can see and feel the product. If a customer is interested Bol.com informs them about the product, they do this because they want the customer to buy the product. Bol.com uses the customer relationship management system so they know the customers details and they understand the customers demographic buying pattern. When Bol.com knows when a customer buys their products and what they buy they can target promotions at particular market segments. 

The people that work for Bol.com are the employees and their job is to give the customers good service on the phone, to be friendly when they have a question or when they want help because something is not going as they want. If the service given by the employees is good the customer will come back if they need something there is also a chance that the customer will tell others about their experience with Bol.com. 

Bol.com is an online shop they have an online shopping system they do not have a shop where customers can go to and see the products.  They customer has to look for the information themselves, it is always written next to the product, but there is no employee that helps the customer or tells the customer about the product. With the online shopping system the customer sees the product on the site and orders it there is no employee to push them in buying the product, if the customer is not satisfied with the product they can always return it. 

Bol.com uses customized website preferences and feedback techniques for example ‘contact us’. Market penetration: Because Bol.com tries to sell their product to the same target group they do: advertisement to encourage more people in the existing market to chose their company, launch price or other special promotional offers to increase activities of sales. Product development: Bol.com always sells the newest products because they do that they can get new customers for these products. For a business to stay competitive new product development is very important for them. Market development: Bol.com has new product but the existing customers can also buy these so they are also sold to the existing customers. Diversification: As I said before Bol.com is also a space where users can sell their product to customers. In this way Bol.com sells second handed products to new customers.

Bol.com uses SMART objectives:

Specific- Bol.com wants to get more customer.

Measurable- It is measurable otherwise they will be in loss.

Achievable-  This is achievable when Bol.com gets more clients and markets.

Realistic- This is realistic because it is normal for a company to want this.

Time-related- This will take a couple of months.

The people of The Netherlands and Belgium are the demographical of Bol.com. Bol.com is not only for customers but also for businesses, they can also buy products at Bol.com. The clients of Bol.com are from high-class families and middle-class families. Bol.com is for the customers that don’t have the time to go to a store and buy the products they need but also for the people that don’t like to go to stores and buy products. 

Bol.com uses the TV and internet (for example cookies) to attract customers. Bol.com is and B2B and B2C company they sell to customers (normal people) and to businesses (retailers). Bol.com is also a C2C company because they first buy the products form companies and then sell them to their own clients. But Bol.com has an advantage when they buy products it directly comes from the fabric and not from a wholesaler or retailer,  there is no middleman in between. 

Bol.com uses push and pull as strategy because they know for example what the customer wants the customer wants the products as soon as possible and cheap, the customer knows what Bol.com can offer then.

Bol.com also has a sort of communication with the companies they buy their products they have it by certified guarantees, money back offers.